How It Works
SMS is one of the most useful marketing channels at your disposal for several reasons:
Ubiquity of Smartphones: With 81% of adults in India owning a smartphone in 2021, SMS is an excellent way to these reach customers directly. By including a link in this text, you can drive engagement with your business online.
Closes the Email Marketing Loop: Although email and SMS marketing have many similarities in their strategy implementation, they work best in tandem. As mentioned earlier, you can use SMS to send instant notifications, while email contains more long-form content.
High Engagement Rates: SMS engagement rates are astronomical compared to email, with 90% of SMS messages read within 3 minutes of receiving them. This makes SMS very helpful in delivering critical information with a high success rate.
Great for Emerging Markets: If your business is trying to operate in countries where data is expensive and wi-fi is less common, SMS is a much better channel to communicate information.
How does SMS marketing work?
SMS marketing messages are sent from “short codes,” as opposed to full telephone numbers. These short codes are typically 6 letters
There are two message types you can send with SMS marketing:
Promotional: Campaign messages are the classic “one-to-many” bulk text messages. They are typically used to communicate promotions (coupons, sales, etc.), or general information (event details, updates, weather alerts, etc.).
Transactional: Transactional messages are “one-to-one” messages that are triggered by a certain event or behavior. An example of this would be an order confirmation or shipping notification for an e-commerce purchase. These messages communicate relevant and timely information to an individual.